The ultimate goal of any company... especially its marketing department is to improve engagement with potential customers which will increase sales. There are several creative ways to do this. But...
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What used to be a nice to have in the marketing industry has become an absolute must. We are talking about digital-first strategies. Access to new analytics tools have forced...
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Forbes has named women over 50 "super consumers” and they are not wrong. This demographic has over $15 trillion in global purchasing power - they are the healthiest, wealthiest and...
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