Brian

Contests and Sweepstakes have grown in popularity over the past 10 years; However, many are being run with very little consideration to the legal requirements that come with severe penalties....

Building and maintaining customer relationships is no simple task. Though we set out with the best intentions, we as marketers often overlook the key aspects that drive both customer acquisition...

As marketers we are drawn to the challenge of finding new and inventive ways of reaching customers. Sometimes unconsciously and often times self-admiringly, we discount tried and true marketing strategies...