Contests and Sweepstakes have grown in popularity over the past 10 years; However, many are being run with very little consideration to the legal requirements that come with severe penalties....
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You’ve created this beautiful chic brand with delicate colors. It fits your company persona and the target consumer culture perfectly. Now you’re ready to create the website of your dreams...
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Make it pretty… or make it accessible. It’s a conundrum. Should your website be beautifully designed showcasing your product… or should it be high contrast, stark, and highly accessible to...
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Building and maintaining customer relationships is no simple task. Though we set out with the best intentions, we as marketers often overlook the key aspects that drive both customer acquisition...
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When the web was new and businesses were jumping on-board, the web was a free-for-all. There really were no hard and fast rules. Very few people thought about disability or...
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SEO has come a long way since the first search engine launched in 1993. We now rely on ranking within the first page of Google search results to drive traffic...
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No matter how beautiful your color scheme is, if people can't figure out how to navigate your design, it won't really matter. Anyone can pick great colors that go together,...
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As marketers we are drawn to the challenge of finding new and inventive ways of reaching customers. Sometimes unconsciously and often times self-admiringly, we discount tried and true marketing strategies...
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