Contest and Sweepstake promotions have grown in popularity over the past 10 years; However, many are being run with very little consideration to the legal requirements that come with severe...
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Building and maintaining customer relationships is no simple task. Though we set out with the best intentions, we as marketers often overlook the key aspects that drive both customer acquisition...
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As marketers we are drawn to the challenge of finding new and inventive ways of reaching customers. Sometimes unconsciously and often times self-admiringly, we discount tried and true marketing strategies...
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If you haven’t figured it out by now, Snapchat has taken social media by storm. The idea that looked absurd and only fit for teenagers to follow is now forcing...
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Take a look at the two Facebook ads below. Which one would attract your attention? I think the answer is obvious. What these two examples show is how important good...
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With more than 1.3 billion active users worldwide Facebook is looking for ways to monetize Facebook…
Marketers, you should know that May 25, 2018 is a big day. No, it's not because it was the release of Star Wars: A New Hope (1977) or Return of...
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While written words with images may be powerful inbound marketing tools in your marketing arsenal,…
