Contests and Sweepstakes have grown in popularity over the past 10 years; However, many are being run with very little consideration to the legal requirements that come with severe penalties....
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Building and maintaining customer relationships is no simple task. Though we set out with the best intentions, we as marketers often overlook the key aspects that drive both customer acquisition...
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As marketers we are drawn to the challenge of finding new and inventive ways of reaching customers. Sometimes unconsciously and often times self-admiringly, we discount tried and true marketing strategies...
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If you haven’t figured it out by now, Snapchat has taken social media by storm. The idea that looked absurd and only fit for teenagers to follow is now forcing...
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Take a look at the two Facebook ads below. Which one would attract your attention? I think the answer is obvious. What these two examples show is how important good...
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With more than 1.3 billion active users worldwide Facebook is looking for ways to monetize Facebook Messenger. However, advertising via message is interruptive and including ads into Messenger has limited potential….
Marketers, you should know that May 25, 2018 is a big day. No, it's not because it was the release of Star Wars: A New Hope (1977) or Return of...
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While written words with images may be powerful inbound marketing tools in your marketing arsenal, but you can amp up your inbound power even more if those images happen to…
#1: Content Creation Instagram is a visual platform, so it’s only natural that you must publish high-quality images that grab people’s attention. However, you don’t have to be a graphic…