Brand and retailer loyalty is at an all time low as online shoppers are trying to get the best deal in terms of price and convenience. So if this is the case, why do retailers keep on trying to push consumers to use their mobile app?
According to research conduct by commerce platform Mozu, 50.3% of retailers believe that consumers ranked having a mobile application as “Important” or “Very Important” while shoppers didn’t rank it in their top list of priorities. Retailers ranked it as one of the top three needs they believe consumers want and customers ranked other criteria such as offers, discounts and product recommendations delivered through their mobile device as part of their top three.
Hmmm, there seems to be a mismatch.
Read the full article “Consumers Not So ‘Appy“