Thoughts

Digital Trends for 2015

By October 20, 2014 February 20th, 2018 No Comments

This is like seeing Christmas decorations up in stores before Halloween! Yikes!

But here goes. The first of Digital Trends for 2015.

  1. Brands are back in the driver’s seat.
    Today, organic reach has plummeted and brands with big budgets are back.
  2. Everything is becoming shoppable. 
    From Instagram to Pinterest to Twitter to Facebook to YouTube, all sites are adding functionality to shortcut the path to purchase.
  3. Show me, don’t tell me.
    We have seen the shift from blogs to Twitter to emoji. People prefer snackable pictures to the fine dining of text.
  4. Data drives personalization. 
    Curation and customization can happen today at a fraction of the cost to serve, but yesterday’s service models must evolve.
  5. The Internet of Everything.
    Just now beginning to become commercialized and show its true potential.
  6. The sharing economy.
    Old business models and human behaviors are new again, but this time brands are powering their collaboration efforts with new technology.

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