This is like seeing Christmas decorations up in stores before Halloween! Yikes!
But here goes. The first of Digital Trends for 2015.
- Brands are back in the driver’s seat.
Today, organic reach has plummeted and brands with big budgets are back.
- Everything is becoming shoppable.
From Instagram to Pinterest to Twitter to Facebook to YouTube, all sites are adding functionality to shortcut the path to purchase.
- Show me, don’t tell me.
We have seen the shift from blogs to Twitter to emoji. People prefer snackable pictures to the fine dining of text.
- Data drives personalization.
Curation and customization can happen today at a fraction of the cost to serve, but yesterday’s service models must evolve.
- The Internet of Everything.
Just now beginning to become commercialized and show its true potential.
- The sharing economy.
Old business models and human behaviors are new again, but this time brands are powering their collaboration efforts with new technology.