KLM video about retriever dog turns out to be a fake.
The viral video of the heart warming story about the airline’s dog that retrieves and finds the owner of items left behind on board, turns out to be not true.
I suppose this commercial like many commercials are based on fake stories.
How do you know when you’re risking upsetting people?
- When you toy with their emotions. If people know it’s fiction — all good.
- If people were tricked into feeling emotions — and later find out they were duped — they get mad.
- If they shared the content with their friends — and later find out they were duped — and then get embarrassed — they get really mad.
Be careful. When in doubt, make sure people know that your marketing is really marketing.